Businesses can take big steps towards sustainability and boost their bottom lines by adopting a refurb-first policy. Apple products in particular enjoy very long life spans and, when refurbished by a reputable repairer, come with a warranty too.
Most business users don't need the very latest models or their processing power but still buy new to pander to users' wishes rather than needs.
Selbey Anderson has adopted a refurb-first policy on all Apple hardware where user needs make it possible. This frees up the budget we need to buy properly powerful performance for those that need it too; video editors, graphic designers and animators.
While Apple probably wants to shift more new handsets and may frown on a secondary market, its testament to its build manufacture that this post is even possible.
A decade ago, used phones would typically be sold on marketplaces like eBay. It was hard for buyers to know the quality of the device they were buying and they would be unlikely to get a warranty. Now firms that sell refurbished electronics go to great lengths to reassure their buyers. In fact those in the industry would draw a clear line between phones that have been used and those that have been professionally refurbished.