There's no long-term value in price leadership: PRs beware!
In Competitive Advantage, Michael Porter wrote that there are only three competitive strategies: price leadership, focus and...
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Talent is the pulsing heart of any creative agency. All of the norms around recruiting, onboarding and managing talent were thrown out of...
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As the world starts to unlock from the Covid 19 crisis, Sophy Norris and Hannah Kerslake from Flagship PR explain how businesses...
Tech is converging B2B and B2C
The working day for B2B and B2C marketers are starting to look remarkably similar. Does this explain why more and more B2C marketers are...
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