Synthetic influence must be short lived?
Maybe I'm just old and grumpy but, to me, the influencer thing is fad-driven, lazy and opportunistic marketing that's throwing good money...
About Me
After nearly thirty years in the marketing business, I'm now building a group to offer businesses marketing specialists at scale.
Dominic Hawes's Passles
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Why you can't teach old dogs new tricks?
Before becoming an amateur brain scientist, I never really understood the old dogs/new tricks saying. As kids, we taught new tricks very...
Calling a 19-year old company a startup is an insult to its staff
Techcrunch headline reads: "Adobe acquires marketing workflow startup for $1.5bn". IMO, Workfront (the acquired) is far from a startup....
How about our politicians stop point scoring and lead instead?
Now is not the time to be playing politics. I buried my head in my hands when new of the second lockdown started to leak. I am vehemently...
Refurb-first policies support sustainability
Businesses can take big steps towards sustainability and boost their bottom lines by adopting a refurb-first policy. Apple products in...
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